Sports Drinks

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

From organic, locally-made fruit juice to plant-based milk, there are many sustainable ways to enjoy eco-friendly beverages. What exactly does this mean?

Some beverages do more than just taste good. So-called functional beverages are considered to be any non-alcoholic drinks that offer additional health benefits because they contain bioactive components from a plant, animal, microorganism, or marine source. Classified as dairy-based, plant-based, and energy or sports drinks, functional beverages are included in the broader category of functional drinks. These drinks have a specific function beyond hydration, with no added ingredients, to support health and wellness.

With spring right around the corner, many people are deciding to get – and stay – fit. A key to fitness is hydration, so it’s important to choose the right drinks to complement your springtime fitness routine. Here are some suggestions to get you started.

Spring is right around the corner, and what better way to celebrate the season of rebirth than with refreshing seasonal beverages? Forget about the heavy eggnogs of winter and say hello to fruity cocktails and cheerful spritzers. Here are some seasonal beverages guaranteed to refresh your palate.