Lemonade

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

With summer parties to plan, it’s time to start thinking about your beverage menu. You’ll need recipes you can make in big batches so you don’t have to waste time making individual drinks. That way, you can pour, sip, and entertain effortlessly. Here are some summery suggestions.

What better way to celebrate the warm weather and days by the pool than with cool mocktails for you and your guests? Here are some fun recipes for sober summer sipping.

More and more people are choosing to abstain from alcohol, but everyone still wants to partake in yummy beverages that make them feel like celebrating. From non-alcoholic wine to juicy mocktails, there are many affordable and delicious non-alcoholic options for your next party, gathering or night out. Bonus: non-alcoholic beverages cost you a lot less than alcohol-infused ones do.

Spring is right around the corner, and what better way to celebrate the season of rebirth than with refreshing seasonal beverages? Forget about the heavy eggnogs of winter and say hello to fruity cocktails and cheerful spritzers. Here are some seasonal beverages guaranteed to refresh your palate.