Energy Drinks

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

Some beverages do more than just taste good. So-called functional beverages are considered to be any non-alcoholic drinks that offer additional health benefits because they contain bioactive components from a plant, animal, microorganism, or marine source. Classified as dairy-based, plant-based, and energy or sports drinks, functional beverages are included in the broader category of functional drinks. These drinks have a specific function beyond hydration, with no added ingredients, to support health and wellness.

With spring right around the corner, many people are deciding to get – and stay – fit. A key to fitness is hydration, so it’s important to choose the right drinks to complement your springtime fitness routine. Here are some suggestions to get you started.

As we anxiously await what the new year will bring, it’s helpful to have a nice interesting beverage to help you ring in 2024. Let’s take a look at some emerging trends in beverages for 2024 and beyond.

Did someone say road trip? Summer is the perfect time to pack up the car and head out on the open road in search of adventure. Whether you’re going to the beach for the day or the mountains for the weekend, there’s one thing you absolutely need: a cooler that’s big enough to fit all your favorite beverages and keep them all cool.