Juice

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

Desserts and drinks: two of the sweetest things on Earth! While sweet treats of any kind are great, did you know you can optimize flavors by pairing them with the perfect beverage? Today we’ll take a look at tasty beverage pairings for desserts, from white wine and key lime pie to coffee soda and cake.

Some beverages do more than just taste good. So-called functional beverages are considered to be any non-alcoholic drinks that offer additional health benefits because they contain bioactive components from a plant, animal, microorganism, or marine source. Classified as dairy-based, plant-based, and energy or sports drinks, functional beverages are included in the broader category of functional drinks. These drinks have a specific function beyond hydration, with no added ingredients, to support health and wellness.

With summer parties to plan, it’s time to start thinking about your beverage menu. You’ll need recipes you can make in big batches so you don’t have to waste time making individual drinks. That way, you can pour, sip, and entertain effortlessly. Here are some summery suggestions.

What better way to celebrate the warm weather and days by the pool than with cool mocktails for you and your guests? Here are some fun recipes for sober summer sipping.