Iced Tea

Studies show that 85 percent of consumers base their purchasing decisions on color. There’s no denying that color theory plays a big role in beverage packaging design, with each hue having the ability to evoke a specific emotion. In turn, those emotions can shape perceptions and choices on the part of consumers. Color is a powerful tool in the arsenal of any company looking to cement their brand identity and form lasting impressions in the minds of their customers.

From organic, locally-made fruit juice to plant-based milk, there are many sustainable ways to enjoy eco-friendly beverages. What exactly does this mean?

From unsweetened green tea to supreme black tea, there are so many unique blends and flavors out there to explore. Today’s we’ll take a look at the art of tea and new products you can try. Some you can even make at home. Depending on the combinations you make, you can achieve new heights of flavors while achieving health and wellness goals.

Some beverages do more than just taste good. So-called functional beverages are considered to be any non-alcoholic drinks that offer additional health benefits because they contain bioactive components from a plant, animal, microorganism, or marine source. Classified as dairy-based, plant-based, and energy or sports drinks, functional beverages are included in the broader category of functional drinks. These drinks have a specific function beyond hydration, with no added ingredients, to support health and wellness.

With summer parties to plan, it’s time to start thinking about your beverage menu. You’ll need recipes you can make in big batches so you don’t have to waste time making individual drinks. That way, you can pour, sip, and entertain effortlessly. Here are some summery suggestions.